Matthew Yglesias pontificates on milk, and who's got it.

The reality is that these people are on to something, though perhaps not a viable legal claim. Given that lactose intolerance actually seems to affect most of the world's population (a minority of white folks, but most non-whites and non-whites outnumber whites pretty badly) there actually is something a bit odd about the tone and omnipresence of pro-milk propaganda.

The people he's referring to have been my pet peeve for a few weeks now. Every morning on the bus, I see their ad, which reads "Got Lactose Intolerance?" and, below a picture of some attractive professionals of various ethnicities, informs us "75% of people do (including 90% of minorities). You may be eligible for legal action." Then contact info.

I don't ride the bus through Georgetown. I ride the bus through Anacostia. As Chris Rock put it, "I don't live in the part of D.C. with the museums, I live in the part that elected Marion Barry eight times." That's where this ad shows up, day after day. It's entirely possible that the group behind this lawsuit, the "Physicians Committee for Responsible Medicine," is genuinely concerned about people's health, but everything I've seen makes them look like the reason people make lawyer jokes.

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